Privacy Policy | Scarlet Ride

Last updated: January 2024

Introduction

Scarlet Ride Limited ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website scarlet-ride.com or engage with our services.

Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

Information We Collect

Personal Data You Provide

We collect information that you voluntarily provide when you:

Fill out contact forms on our website
Subscribe to our newsletter
Request information about our services
Engage us for consulting services
Communicate with us via email or other channels

This information may include your name, email address, company name, job title, and any other information you choose to provide.

Automatically Collected Data

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

IP address and general location data
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website addresses
Date and time of visits

How We Use Your Information

We use the information we collect to:

Respond to your enquiries and provide customer support
Deliver the services you have requested
Send you information about our services that may interest you
Improve our website and services
Analyse usage patterns to enhance user experience
Comply with legal obligations
Protect against fraudulent or unauthorised activity

Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

Consent: Where you have given clear consent for us to process your personal data for a specific purpose
Contract: Where processing is necessary for the performance of a contract with you
Legitimate interests: Where processing is necessary for our legitimate business interests, provided these are not overridden by your rights
Legal obligation: Where processing is necessary to comply with the law

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service providers: We may share information with third-party vendors who perform services on our behalf, such as email delivery and analytics
Legal requirements: We may disclose information if required by law or in response to valid legal process
Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred
With your consent: We may share information for any other purpose with your explicit consent

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period depends on the context of our interactions with you and our legal obligations.

Your Rights

Under UK data protection law, you have the following rights:

Right of access: You can request a copy of the personal data we hold about you
Right to rectification: You can request that we correct inaccurate or incomplete data
Right to erasure: You can request that we delete your personal data in certain circumstances
Right to restrict processing: You can request that we limit how we use your data
Right to data portability: You can request a copy of your data in a machine-readable format
Right to object: You can object to our processing of your data in certain circumstances
Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at [email protected].

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Transfers

Your information may be transferred to and processed in countries other than the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Cookies

We use cookies and similar tracking technologies on our website. For detailed information about the cookies we use and how you can manage your preferences, please see our Cookie Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any websites you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Scarlet Ride Limited
47 Clerkenwell Road
London EC1M 5RS
United Kingdom

Email: [email protected]

Supervisory Authority

If you are not satisfied with our response to any complaint or believe our processing of your information does not comply with data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: ico.org.uk